Более 95% торговых объектов современных форматов продают табачные изделия по ценам ниже МРЦ.

Распространение практики реализации табачной продукции по цене ниже МРЦ стало возможным в силу существующего механизма исчисления минимальной розничной цены как составляющей не менее 75% от МРЦ.

Более 95% торговых объектов современных форматов продают табачные изделия по ценам ниже МРЦ.

По данным исследования " Состояние потребительского рынка России и Рейтинг торговых сетей FMCG РФ: Итоги 2017-2018 гг.",  подготовленного специалистами ИА INFOLine, практически каждый магазин сетевого формата и каждый второй объект традиционной торговли реализует табачную продукцию по цене ниже максимальной розничной цены (МРЦ). Только в 2017 году это может привести к снижению совокупной выручки торговых предприятий более чем на 210 млрд руб. и сократить доходы государственного бюджета из-за недополученного НДС почти на 21 млрд руб.

Распространение практики реализации табачной продукции по цене ниже МРЦ стало возможным в силу существующего механизма исчисления минимальной розничной цены как составляющей не менее 75% от МРЦ.

Более 95% торговых объектов современных форматов продают табачные изделия по ценам ниже МРЦ, указанных на пачках. В традиционных торговых форматах количество торговых точек, реализующих табачную продукцию по цене ниже МРЦ, превышает 55% от всего числа объектов традиционной торговли и более 75% от общего числа павильонов и других торговых объектов, специализирующихся на продаже табачных изделий.

При этом у крупнейших ритейлеров, работающих в нижнем ценовом сегменте (в первую очередь это дискаунтеры, алкомаркеты, дисконтные гипермаркеты), доля табачной продукции, которая продается по ценам ниже МРЦ, составляет до 90% – то есть фактически все виды табачной продукции, кроме некоторых позиций в премиальном сегменте.

В традиционной рознице (прилавочных магазинах, неспециализированных павильонах) доля табачной продукции, реализуемая ниже МРЦ, составляет 35–45% (преимущественно это табачные изделия низкоценового и среднего ценового сегментов), а в специализированных табачных павильонах и точках на рынках – 50–55%.

Средняя величина отклонения цены реализации табачных изделий от МРЦ в современных форматах розничной торговли в 2017 году составила 16% (в наиболее агрессивных с точки зрения ценовой политики дискаунтерах и алкомаркетах приблизилась к 18%), а в традиционных форматах – 13,5%.

Источник: ria-news.ru

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