In our initial study on subject line performance, we decided to look at how specific words influenced the open rates of campaigns overall.
We realized that in order to really understand the performance of certain words, we needed both a control group and a test group for comparison – being campaigns with words we had narrowed down for analysis.
You undoubtedly know that email subject lines matter because they’re usually how someone decides whether to click on your email.
We hate to say it, but what we say and how we say it makes a difference; adding personalization to email messages can alone improve click-through rates by an average of 14% and conversions by 10%, according to The ones we loved most were indeed personal.
I sometimes wonder what the senders of opening lines like “hey” “hi” or “what’s up? Are they attempting to convey how supremely chill they are? By now you should have noticed that all of the sample openers we’ve suggested are questions.