This is the world of Chinese online dating, a nascent industry that has taken off and is expected to break two billion RMB (US8 million) in total annual revenue by 2014, according to a recent report by Analysys International.What is interesting about Chinese online dating is not only its rapid growth in a conservative society that frowns upon courting more than one person at a time, but also its potential to change the social norms that are part of dating both online and offline.
Millions of Chinese go online every day in hopes of finding their Mr. China’s economic growth has brought about drastic societal changes in the last decennia.
It has not just changed entire villages and family constructions; it has also reshaped the landscape of dating and marriage. In China, online dating is serious business for many.n a country of 1.3 billion, finding a suitable spouse is not always easy.
The newbies are hoping to re-create the success of Momo, which has 69 million users and was China’s most downloaded dating app in the first three months of 2015, according to Talking Data, which tracks mobile app usage.
Alibaba Group-backed Momo raised $216 million from an initial public offering in December.
Jack Zhai spends his evenings in Shenzhen swiping through photos of single women on Tantan, a mobile phone app that works like Tinder in the U. When he spots someone he fancies—women who he says show “spunk and character”—he clicks a heart-shaped button.