There are few high-rise buildings, the town preferring to offer smaller, friendlier but no less equipped establishments as tourist accommodation.
This makes it a more relaxing environment in which to take a holiday.
But the real difference is that the town planners have carefully considered the impact tourism could have and made sure that the individuality of El Campello is maintained.
There are excellent beach facilities, as you would expect and a large number of good quality restaurants and café bars that spill out on the modern promenade that sweeps around the coast.
Being out under the stars on a balmy evening, listening to music with the backdrop of a medieval castle is a truly enchanting experience.
As if one castle wasn't enough, Alicante goes one better and has two!
From all around the walls you get the most fantastic views: a definite photo opportunity.