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Julie Spira, a Los Angeles-based author, online dating expert and CEO of Cyber Dating Experts, said honesty is the key to online dating success.

This is becoming easier and easier with social media.“These days because people are connecting their Instagram accounts to their mobile dating app we have an opportunity to see what someone looks like in real life and whether those photos match the profile,” she said.

The free mobile app is also well designed and easy to use.

Setting up your profile involves a rather in-depth chemistry assessment of more than 70 questions.

The one downside to any service with free messaging is that you could feel overwhelmed if you find yourself with a flooded inbox.