In this case however, it is not rejection and shame that you tend to experience but distrust and heartache.
Recognizing this evolution in dating and the various forms of misery it has generated, we sought to create something completely different. Every match on Ponder is generated by another human being.
The operators were accused of making misrepresentations to consumers and violating the Restore Online Shoppers' Confidence Act by not disclosing the terms of the subscriptions or allowing an easy way to stop the charges.
When this doesn’t happen, they leave the site feeling ripped off (another form of misery).
Alternatively they take a very active approach (to get their money’s worth) and they either spam the rest of the community (creating misery for others) or take dates with every suggested match, which in turn gives rise to the “grass must be greener with the next date” syndrome and yet another, new form of misery.
In 2014, there began to appear a flurry of new dating platforms built for mobile devices that have taken a slightly different approach, helping to eliminate some of the misery-inducing aspects of dating, but like their predecessors, creating new forms of misery in the process.
With the integration of mutual match, where both parties have to agree to communicate (a technology brought to the market by Tinder but actually originally developed by JDate) these dating apps are able to reduce both the spamming and initial rejection problems.
These phony profiles and messages, the agency alleged, convinced many users to sign up for paid subscriptions.