This is basic, but sometimes daters forget that the first thing a match will do when they receive an interesting email is click on the profile of the person who sent it.
If your profile is half-finished, or Arctic in its brevity, or doesn’t include photos, most likely you won’t receive a reply.
Once you’ve found someone that catches your eye, look through her photos (as if we had to tell you that).
This is often the best place to figure out her personality, since her photos are an indication of how she wants to present herself.
If their profile made you laugh out loud in the middle of Tesco, say it.