Broadcasters can further restrict their rooms by requiring viewers to Like their Facebook page, Follow their Twitter, or Subscribe to their You Tube channel in order to view the stream or in order to participate in the chat.
Stickam calls this feature “fangating” and first deployed it on a concert event that was sponsored by Levi’s Jeans.
On May 27, 2011, Stickam organized the 14-hour webathon concert event Stickam Live For Japan to raise money to help those affected by the March 11, 2011 tsunami in Japan.
The event streamed live from The Roxy nightclub in Los Angeles and featured emcee Stu Stone with performers Cypress Hill, Black Veil Brides, and Alex Lambert A 12-hour webathon to benefit the Bob Hope Hollywood USO was hosted by and featured on Stickam.
The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.
In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.
Popular Los Angeles DJ Gary Bryan emceed the event which featured live interactive chatting with US soldiers based in Iraq.