If the face you see in the mirror each morning makes you wince, take heart.
And while you're at it, throw away all those beautifying pills, potions and creams in the medicine cabinet and cancel your subscription to the gym.
The key word here, "consequential," means that women's looks are dependent on their ability to secure a man and a relationship.
Women aren’t going after less attractive men, they are being pursued by them more often.
Unlike their attractive counterparts, less attractive men are more outgoing and optimistic when it comes to approaching women, explaining why hot guys are never hitting on hot women.