On 27 March 2018, Tesfaye began publicity for a new official release in an Instagram post. Hermione Hoby of The Guardian characterizes Tesfaye's songs as "narcotised-slow jams" and delineates their message as "partying is an existential experience, sex is fraught with alienation, and everything registers as unreal and unsettling".They featured the visual identity of the new album with Oxcy — the album's mascot — printed on one side.He never started his combined ENT and cognitive behavioural therapy.
He was featured on French Montana's "A Lie", the third single from his second album Jungle Rules and on Cashmere Cat's debut single "Wild Love" from his album 9.
He appeared on the Virgil Abloh-directed music video for Lil Uzi Vert's "XO Tour Llif3" alongside XO signee Nav.
Tesfaye has won three Grammy Awards and nine Juno Awards.
Tesfaye stated in an interview that regarding his father "I saw him vaguely when I was six, and then again when I was 11 or 12, and he had a new family and kids. He wasn't abusive, he wasn't an alcoholic, he wasn't an asshole.
He has earned eight top-ten entries on the Billboard Hot 100: "Love Me Harder" with Ariana Grande, "Earned It", "I Feel It Coming", "Pray for Me" with Kendrick Lamar, "Call Out My Name", and the number one singles "The Hills", "Can't Feel My Face", and "Starboy".