Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).
Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.
Kitteh helps with online dating
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
We analyzed the 1,000 most popular words on both men and women’s profiles, tabulated the most popular movies and TV shows, and crunched stats on what people consider their best feature vs.
what features their potential dates are attracted to.
In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.