Jenny has extensive experience across the market research and advertising industries.
This encompasses 25 years across field, qualitative and quantitative studies and as a recruitment supplier.
Michelle is responsible for the strategic and operational management of the direct sales, data collection and processing activities, including the efficiency and effectiveness of the services provided, skill development and quality of work.
Michelle drives the development and direction of the team and its systems infrastructure to ensure client expectations and satisfaction is met.
In the last 2.5 years she managed the Radio audience media measurement project in NSW and Perth (metro and regionally) and prior to Radio, was Nielsen's Pharmacy/Retailer Data collection coordinator and a HILDA phone interviewer, whilst also managing her own MR recruitment supply business.