The findings suggest that "creativity can enhance your attractiveness both as a potential date and as a potential social partner [or] same-sex friend," said study author Christopher Watkins, a lecturer in psychology at Abertay University in Scotland.
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In other words, creativity helped boost average-looking men's attractiveness.
But for women, in two of the experiments, it was the physical attractiveness rating that played more a role in their overall attractiveness, according to the study: Women who were deemed good-looking were seen as more attractive overall, regardless of their level of creativity.
Or, the same photo was paired with a short story that was rated as "less creative." A group of young adults, both men and women, was asked to rate the overall attractiveness of the individual, according to the study.