Social networking sites also include much information about what products and services prospective clients might be interested in.
Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online.
Social networking sites act as word of mouth or more precisely, e-word of mouth.
The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach.
This personal interaction can instill a feeling of loyalty into followers and potential customers.