They knew they had something with the underlying technology that made it easy for people to upload videos to the Internet. "Let's just open it up to any video."The matchmaking element, though short-lived, was perhaps always in the cards.
Most Bulgarian women on Sesile do look for a husband, but probably 30% seek just chat online and pen pals of their own age from another country and are less likely to be willing to leave their country and settle abroad.
A much larger percentage of Bulgarian women are financially independent compared to their Russian counterparts and are not driven by financially desperate conditions to search for a husband and marriage abroad.
If you are looking for a Russian wife, a Russian lady to marry, or a so called "mail order bride" then you will find that most of the Russian women are on this site for that purpose only.
Bulgarian girls usually have computers at home and will reply your messages faster and tend to invite you to video chat on Skype, while the Russian females will take longer to answer and are interested in a more formal correspondence by letters.
Then you can send short notes to the women you like and find out who is interested in getting to know you, also free of cost.