High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.On average, there were 179 advertisers sponsoring each of the top 20 non-branded keywords during the period, while there was an average of 31 advertisers sponsoring the branded terms, indicating a high level of cross-bidding on competitors’ brand names.
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In the fourth quarter of 2015, paid search spend in the dating category averaged $4.3 million per month, an 11% increase over the $3.8 million monthly average for the preceding 9 months of the year.