She soon went on to produce her own highly popular series of calendars, each of which was accompanied by a "making of" television program in 1992, 1993, and 1994.
She used this success as a springboard to create the "Your Personal Best – The Body" series of workout videos.
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During that time, at the age of 21, she married Gilles Bensimon, the creative director of Elle.
Eventually she garnered more exposure through Sports Illustrated magazine's annual Swimsuit Issue.
Along with Naomi Campbell, she co-hosted the Miss Universe 2001 pageant.
Her popularity had reached such a level that Australian government offered her a position on its tourist commission as an unofficial ambassador.
As an actress, Macpherson appeared in supporting roles in The Mirror Has Two Faces (1996) and as Julie Madison in Batman and Robin (1997) as well as lead roles in The Edge (1997) and South Kensington (2001).