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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors.

Teresa Kersten is an employee of Linked In and is a member of The Motley Fool's board of directors; Linked In is owned by Microsoft. The Motley Fool owns shares of and recommends Alphabet (A and C shares), Facebook, and Twitter.

Here's how to make an investment in the promising social media industry. For investors not wanting to bet on the large field of international social-site options, the Global X Social Media Index ETF might be a good choice. The fund has over $160 million in total net assets and charges an annual management fee of 0.65%.

The online social media industry, which got its start in the U. with the growing use of the internet in the late 1990s, has really taken off in the last decade. Facebook and Tencent make up 22% of the portfolio, but investors get broad exposure to 30 other social media companies from around the world, including those in the U. While it has performed well since its inception in 2011, the underlying index can fluctuate wildly in value: SOCL data by YCharts.

The company also continues to grow its user base by double digits, and has one of the highest ratios of revenue to monthly users, at $4.65 as of the second quarter of 2017.