Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Therefore the best we can hope for is to be matched in terms of our interests. People are not what they seem There is now abundant evidence that people quite happily and readily misrepresent how they advertise themselves in online dating sites. The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement.