Despite this discouraging evidence, online dating can work for several reasons.
The platform and scale brought about by these online dating sites have been a huge benefit for singles, especially those with traditionally smaller social networks.
Gian Gonzaga, senior director of research and development at e Harmony, described it as, "Imagine being in a bar and how hard it would be to find five people you might connect with.
Research shows no evidence of algorithm-based matching being effective.
These algorithms focus on searchable traits that aren't predictive of relationship success (measured by long-lasting relationships and satisfaction).
When users believed they were a 90 percent match, they were more likely to contact and even like each other.