In addition to using factors like reactions, comments or shares to determine how high a post appears in News Feed, Facebook now also will prioritize posts that “spark conversation and meaningful interactions between people.” They will do this by predicting which posts users might want to interact with and show them higher in feeds.
They also will prioritize posts from family and friends above public content.
Most of the social media experts National Jeweler reached out to spoke about the importance of the platform in the new algorithm.
Menlo Park, California--Facebook is making another change, and this one is likely to affect business and brand accounts.
In an announcement posted to its website, the company said that over the next few months it would be making updates to the News Feed function in regards to ranking and what shows up for users.
The main ad could be targeted at women in long-term relationships who have shown interest in engagement- and wedding-related activities and vendors.
Another could target men who are preparing to propose and might have been researching proposal ideas, while still another could be designed for the LGBT community. Another option is to create a Facebook Group and have the business page run it.
It’s a free way to get content out to customers who want and need it but may not be seeing content because of the new algorithm, Hager said.