Elizabeth "Betty" Francis (née Hofstadt, formerly Draper; January Jones) is the ex-wife of Don Draper (who affectionately called her "Betts," or on occasion "Birdy") and mother of their three children, Sally, Bobby, and Gene.
The two men also clash over Peggy, with Don trying to get his protégé to take his side, while Ted tries to woo Peggy to his.
Unhappy in his marriage, Ted meets with Peggy after the merger and expresses his interest in having a romantic relationship with her, but they agree that the relationship would be impossible given the circumstances.
Donald "Don" Draper (né Dick Whitman; Jon Hamm) born 1926, is the creative director at Sterling Cooper Advertising Agency; he eventually rises to become a partner.
He later becomes a founding partner at Sterling Cooper Draper Pryce.
SCDP's partners (except Don, who disapproves) negotiate to reward her for engaging in a sexual tryst with a client by making her a partner. Roger's relationship with Lucky Strike, one of Sterling Coopers most lucrative accounts, is key to the story from the outset.